Design + Palette + Montage: A Tango Odyssey

Here’s a fun project I was asked to design for a special Argentine Tango event on New Year’s Eve here in Portland, Oregon. The event title dictated the entire theme of the event, so it also dictated my design direction. I worked with the event coordinator to create the color palette, conferred about typography, and then I was off and running.

My Tango Odyssey color palette
My Tango Odyssey color palette. I was going for mysterious, glowing, a little moody, but also celebratory.

A couple of challenges (and solutions):

  1. They wanted both 8.5″ x 11″ color posters and an 8.5″ x 5.5″ greyscale version of the poster to use as handouts at tango events prior to New Year’s Eve; this posed the problem of trying to fit the original content into half the space. So when designing the larger poster, I tried to create elements that could be easily resized for the smaller handout, and also fiddled a bit with the color settings to ensure strong enough contrast in the greyscale version.
  2. Very tight budget for printing, so we decided to print the color posters with a narrow white margin, rather than full-bleed; we took the final PDF file to FedEx/Kinko’s to print on one of their self-service machines, which enabled us to easily print more as needed. The greyscale handouts were printed on a home laser printer.

 

The 8.5" x 11" color poster for A Tango Odyssey
The 8.5″ x 11″ color poster for A Tango Odyssey, printed on bright white card stock.

 

The 8.5" x 5.5" greyscale handout
The 8.5″ x 5.5″ greyscale handout. Not so easy to convey the same feeling as with the color version (especially in half the space)!
Facebook event page cover image and profile picture
Facebook event page cover image and profile picture.
Website header image
Website header image. This was on the Wix site that was set up just for this event.
Promotional images
I also created these promotional images, of the event organizer (left) and DJ (right). These were used on the event website as well as on the Facebook page.

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